Learn from the experts at Goddard Gunster and CQ RollCall.
The go-to guys in issue advocacy, Goddard Gunster, and the political experts at CQ Roll Call have teamed up to teach you what it takes to win. This full-day seminar will give you the building blocks you need to create your own in-house advocacy, branding, or earned media campaign:
- Find out why opinion research is one of the most important tools at your disposal;
- Develop effective messaging that motivates;
- Uncover natural and unnatural allies;
- Get insights from campaign professionals about the differences (and similarities) between candidate and public affairs campaigns;
- Discover new targeting and engagement techniques;
- Hear what works in earned and paid media;
- Scout potential landmines and troubleshoot legal hurdles, funding shortfalls, and communication mistakes.