Drive change.


 
You say you want to win?

We can help with that.

The Goddard team has introduced American-style campaign practices to Africa, Asia, Europe, the Middle East, and South and Central America.

Now, we’re ready to introduce these winning techniques to you. Discover the strategies that win tough campaigns and learn to manage your own internal branding, advocacy, and earned media campaigns.

The Goddard Philosophy (Why Advocacy?)
Branding vs. Advocacy
Opinion Research
Grassroots Coalition Building
Public Affairs Campaigning
Earned Media vs. Paid Media
Building a Solid Foundation for Your Campaign


The Goddard Philosophy (Why Advocacy?)

• How do our self-interests guide how we think about issues?

• How do you align left-brain and right-brain ways of thinking in one campaign?

• How can you reframe a debate?

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Branding vs. Advocacy

• How are branding and advocacy different?

• How should each type of campaign be approached?

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Opinion Research

• What is the difference between quantitative and qualitative research?

• What is the “false consensus effect” and how can it derail a campaign?

• Why is research necessary, anyway?

• How can you turn research into a creative concept that will motivate audiences?

• How do you structure an effective testing instrument?

• When do you do qualitative research and when do you do quantitative research?

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Grassroots Coalition Building

• Finding allies for your coalition

• What are “unnatural” allies and how can you attract them?

• How do you make your issue feel personal?

• How do you keep momentum going?

• What role does social media play in effective grassroots movements?

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Public Affairs Campaigning

• What is public affairs?

• How are these campaigns different from candidate campaigns?

• What are the elements of a successful campaign?

• How do you budget for success?

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Earned Media vs. Paid Media

• What is the difference between earned and paid media?

• How can earned and paid media work together?

• How are target audiences influenced by earned and paid media?

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Building a Solid Foundation for Your Campaign

• How do you come up with a strong name for your coalition?

• How do you find funding for a campaign?

• What legal hurdles might you encounter?

• Who should be the public face of my movement?

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